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Most services offer digital messaging, while others provide additional services such as webcasts, online chat, telephone chat (VOIP), and message boards.
Members can constrain their interactions to the online space, or they can arrange a date to meet in person.
The guideline was drafted to help execute the Middle and Long-Term Youth Development Plan (2016-25).
Published in April, it was the first 10-year development plan for youth, defined in the plan as those aged from 14 to 35. He Junke, a senior official of the CYL Central Committee, said in May that youth organizations, including the CYL, will help young adults tie the knot.
At the end of November 2004, there were 844 lifestyle and dating sites, a 38% increase since the start of the year, according to Hitwise Inc.
The stigma associated with online dating dropped over the years and people view online dating more positively.
That is, online dating sites use the conceptual framework of a "marketplace metaphor" to help people find potential matches, with layouts and functionalities that make it easy to quickly browse and select profiles in a manner similar to how one might browse an online store.
Under this metaphor, members of a given service can both "shop" for potential relationship partners and "sell" themselves in hopes of finding a successful match.
Online dating services also differ widely in their revenue streams.
The number of singles in the country remains large, while available online dating platforms come with doubts about authenticity.
"It's a common need of young adults and a big issue in life to fall in love and get married," the guideline said.
Such companies offer a wide variety of unmoderated matchmaking services, most of which are profile-based.
Online dating services allow users to become "members" by creating a profile and uploading personal information including (but not limited to) age, gender, sexual orientation, location, and appearance.
A great diversity of online dating services currently exists.